Comments on: Death of the Domain Name – Long Live Search Engines

By: CristianStar

CristianStar — Wed, 19 Aug 2009 16:33:54 +0000

Let's not forget about the pay per click program which can really help your sales if you have some money to invest.

By: keif

keif — Sun, 16 Aug 2009 11:52:12 +0000

I still feel that keyword-rich domain names seem kind of spammy. I suppose
the key is making sure that the company name is visible as well, but there
is also the opportunity to use additional domains that can have a custom
landing page on another site (giving the benefit of no duplicate content and
a keyword rich approach).

Regardless, even if a site has a large client base (mainstream apparel,
heath and beauty) they could still have a benefit by being keword rich and
having well-structured URLs to allow for easy deep-linking and logically
paths to product discovery.

By: dom

dom — Sun, 16 Aug 2009 08:30:57 +0000

For most of us on the web keywords in the domain name is a necessary part of SEO,

for those of us that have a large client base maybe its not so important however it would probably increase your sites exposure to more customers

By: Andrea Hill (afhill)

Andrea Hill (afhill) — Tue, 09 Jun 2009 02:11:56 +0000

>No one finds my site by researching me

ah, how I wish clients recognized this. If someone already knows you, they don't need a search engine. If you want new people to find you, then you need to be aware of keywords and content that are topically relevant.

By: Jason

Jason — Mon, 08 Jun 2009 15:09:57 +0000

One thing I would add to this is the number of internet users who forgo the address bar completely and type domain names directly into google itself. While this is generally on accident, it also proves to devalue the importance of a domain name if even the domain name itself isn't used to directly link to the site. I use this method occasionally simply to verify that I have typed the domain name correctly and to avoid ending up at a typo-permutation pr0n derivative of a legit site.