Filtering Yourself Out of Google Analytics

by keif on July 28, 2008

As a developer and an enthusiast of metrics and media, it’s handy to help flesh out your numbers and “weed yourself out.” Numbers – especially metrics – can help define success or failure of campaigns.

Why would I filter myself?

Why should you neglect yourself? Ever number counts, right? Well, because as a developer (or author, or editor, or paranoid owner) you can skew your metrics numbers by visiting, testing, reloading, hitting the page again and again – throwing off all your numbers. You need unadulterated materials to work with – so at launch when all the employees are visiting that cool new micro site, you know that those million visits were filtered out, which makes the million other visits a lot more relevant.

How to: filter by IP address

Google makes it incredibly easy – you just need to follow a few basic steps.

  1. Collect the IP addresses you need blocked (i.e. the network you want blocked).
  2. Log in to Google Analytics and select “edit” under profile, in the same row as your site.

    Google Analytics Dashboard Snap-shot

    Google Analytics Dashboard Snap-shot

  3. Go to the section ‘Filters applied to profile’ and select ‘+Add Filter.’
  4. For this example we want to choose ‘Exclude all traffic from an IP address’
  5. Enter the IP address(es) you collected, and in true coders fashion, we are going to ‘escape’ the ‘.’ using a backslash  – like xxx\.xxx\.xx\.xx

How to: filter by domain

Working on a recent project, I noticed that their hits were skyrocketing – due to the massive amounts of hits from my testing (and their testing, and QA). They had no filters set up on their development site!

As a developer, this should be standard practice – or, if you have a metrics person to work with, have them set up the filter for you. You don’t want to “comment out” the analytics code – this can cause you to forget to uncomment it, or worse case, find another developer has deleted the un-used code (and if you don’t have a subversion repository, you could lose whatever custom code was being used). Fortunately, it’s just as easy to filter out your test domains – On step four, you just select ‘Exclude all traffic from a domain’ and enter it in – a la ‘’

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